Lifestyle & Illustrations

Not every lifestyle story comes with strong visuals. That’s when illustration becomes a powerful solution. When photography falls flat or the concept is too abstract, it’s important to collaborate closely with editors to assess tone, intent, and audience. If an illustrative direction better supports the narrative, a creative pitch is developed and aligned with the editorial vision. From there, collaborating with in-house illustrators involves guiding style, composition, and concept
to ensure the final piece captures the spirit of the story and stands out on the cover. A well-executed illustration can add energy, clarity, and a sense of freshness that photography sometimes can’t, making it an intentional choice, not a fallback.